Your brand deserves content that stops thumbs — not budgets.
PlayBiig
The Story
Co-founded a brand strategy company. Then moved to Vietnam. Still making brands impossible to ignore.
I'm Cleopatra — CCO and co-founder of PlayBiig, where we build durable visibility systems for brands that are tired of chasing algorithm spikes. We clarify brand narratives, install AI-accelerated content engines, and run social media that teams can actually operate. That's the company side.
The creator side is this: I moved from the States to Da Nang, Vietnam chasing the kind of life that looks as good as it feels. Five-plus years in front of lenses as a model, behind them as a director and producer — I know what makes a brand land. Not theory. Reps.
I've created content featured through Sephora, directed campaigns for Amex GBT, and built creative strategies that have moved actual product. Now I bring all of that to brands looking for a partner who understands both the art and the algorithm.
What I Do
Three services. One creative partner. Zero freelancer chaos.
UGC Content Creation
Authentic, on-brand video and photo content that feels native to the platform. I create the kind of content people actually want to watch — not skip.
- Product showcases & reviews
- Lifestyle & day-in-the-life content
- Unboxings & tutorials
- Testimonial-style videos
Creative Direction
From mood board to final deliverable — I develop creative strategies that align your brand's identity with what actually performs on social.
- Concept development
- Art direction & styling
- Brand storytelling strategy
- Campaign visual identity
Content Production
Full-service production from script to screen. I handle everything so you get polished, ready-to-post content without managing five freelancers.
- Scripting & storyboarding
- On-location shooting
- Professional editing & color
- Platform-optimized delivery
Investment
Transparent pricing. No surprises.
Every project is scoped to your specific needs — these are the starting points.
Starter
Perfect for testing the waters with a single piece of high-quality branded content.
- 1 short-form video (:30 or less)
- Concept & scripting
- On-location shooting
- Professional edit & color
- Platform-optimized delivery
Most Popular
Campaign
A full UGC campaign — the package brands come back for.
- 3 short-form videos (:30 or less each)
- Full creative strategy & concepts
- Art direction & styling
- Professional edit, color & sound
- All rights included
- 1 round of revisions
Bespoke
For brands that need ongoing content, full creative direction, or something uniquely theirs.
- Monthly retainer or project-based
- Ongoing creative strategy
- Full production pipeline
- Priority turnaround
- Dedicated creative partnership
All projects are paid. Custom scopes available for ongoing partnerships. Send your brief →
Selected Work
Work that speaks for itself.
From editorial shoots to UGC campaigns — here's what it looks like when brands let me do my thing.
UGC in Action
See something you like?
Start Your Project →How a 3-video UGC campaign helped Amex GBT reframe business travel for a new generation.
The Brief
American Express Global Business Travel needed 3 short-form content pieces in my unique creative style — but speaking in their brand voice to their audience. The goal: encourage their audience to think differently about business travel. Not corporate. Not stiff. Real.
What I Did
Developed 3 distinct video concepts, each under 60 seconds, balancing Amex GBT's authority with the authenticity UGC demands. Handled concepting, scripting, on-camera performance, shooting, and editing — delivered on time with zero back-and-forth.
The Results
The Advantage
Why Vietnam?
Most UGC creators are shooting from the same apartments in LA and NYC. I'm creating content from one of the most visually stunning corners of the world.
Untapped Landscapes
Beaches, jungles, lantern-lit streets, modern cafes — Southeast Asia offers backdrops that make your content instantly stand out from the sea of sameness.
A Timezone That Works for You
GMT+7 means your brief in the evening is my morning. I produce while you sleep, and you wake up to finished content. It's like having an overnight creative team.
Built-In Travel Content
Living in Vietnam means travel, food, and lifestyle content is my everyday — not a production expense. Your brand gets aspirational content at a fraction of what it'd cost stateside.
How It Works
Simple process. Standout content.
No endless email chains. No guesswork. Just a clean four-step process that gets you content you're proud to post.
Send Me Your Brief
Shoot me an email with your brand, your audience, and what you're trying to achieve. I'll review everything and come back with questions, ideas, and a clear quote. No calls required — unless you want one.
Creative Strategy
I develop a tailored concept that fits your brand's identity and resonates with your target audience. You'll know exactly what's being created before a single frame is shot.
Production
I handle everything — scripting, shooting, styling, editing, color grading. You don't need to manage multiple people or wonder what's happening. I keep you in the loop without the overwhelm.
Delivery
Polished, platform-optimized content delivered on time and ready to post. Revisions included, because getting it right matters more than getting it done fast.
FAQ
Questions brands actually ask.
Starter packages begin at $500 for a single short-form video. A full 3-video campaign starts at $2,000 — which is what most brands come back for after their first project. Custom retainers are available for ongoing content needs. All projects are paid — send your brief and I'll come back with a tailored quote.
For physical products, yes — shipping to Vietnam is straightforward and the cost is typically factored into the project. For travel, lifestyle, or service-based brands, I often create content using existing locations and props that align with your aesthetic. We'll work out the logistics during the brief phase.
Standard turnaround is 7–10 business days from approved concept to final delivery. Rush timelines are available. Because I work in GMT+7, your brief in the evening is my morning — which means I often produce faster than creators in Western time zones.
Yes. All rights to the final deliverables are included in every package. You can use the content across paid ads, organic social, email, and anywhere else your brand lives — no licensing fees, no restrictions.
Not if you don't want to. Most of my projects are completed entirely over email — you send the brief, I send the concept and quote, we agree on terms, and I deliver. If you'd prefer a call to talk through ideas first, you can book one here. Either way works.
Travel, hospitality, beauty, skincare, fashion, and lifestyle brands get the most out of working with me — especially those targeting audiences who respond to aspirational but authentic content. I've created for global brands like American Express GBT and beauty brands like Sugar Baby Cosmetics. If your brand has a story worth telling, I can tell it.
What They're Saying
Cleopatra's creativity and energy truly stood out. Her insights helped us gain clarity and inspired us to approach our vision with fresh perspective.
S.B. Cosmetics
Beauty Brand
Cleo, I've been actively working from what you provided, and I just want to thank you again for your amazing effort. You are truly a gift!
Campaign Era
Marketing Agency
Ready?
Let's create something worth watching.
Tell me about your brand and I'll come back with ideas and a quote. No pitch decks, no pressure.